Introduction

This guide explains how to move a Google Analytics Property to your Analytics Account. This will allow your Account to fully manage the Property.

This might be useful if you’re transferring ownership of a business to someone else, or had previously set up the Property in the wrong Account by mistake (e.g. a personal Google User Account). It’s not possible to transfer ownership of a full Analytics Account, so you need to transfer each Property it contains individually.

Requirements

Access to the Google User Account you want to move the Property to. This must have full access permissions in the Account which currently contains the Property. If you haven’t already changed the permissions, see How to give another user access to your Google Analytics Account.

Skill Level

Basic knowledge of browsers.

Instructions

Time needed: 5 minutes.

Log into Google Analytics using the correct Account.
Go to https://analytics.google.com/ logged in using the Account you want to transfer the Property to.
If you’re not already logged in, enter the email or phone number associated with your Google Account you are moving the Property to, click Next, then enter your password and click Next.
Open the Admin menu.
At the bottom of the left column, click Admin.
Select the relevant Account.
In the Your Account Name drop down, select the Account that contains the Property you want to move.
Select the relevant Property.
In the drop down at the top of the Property section, select the Property you want to move.
Click Property Settings.
Click Move property.
Complete the Move Property step.
In the Select a destination account drop down, select the Google Analytics Account that you want to move the Property to.
Select the relevant permissions option.
Tick the Confirm changes tick box.
Click Start move.
Confirm the change.
If prompted to confirm the change, review the details and click Confirm.

More Info

Google’s guide to Move a property: https://support.google.com/analytics/answer/6370521