How to transfer a Google Analytics Property to another Analytics Account


This guide explains how to move a Google Analytics Property to your Analytics Account. This will allow your Account to fully manage the Property.

This might be useful if you’re transferring ownership of a business to someone else, or had previously set up the Property in the wrong Account by mistake (e.g. a personal Google User Account). It’s not possible to transfer ownership of a full Analytics Account, so you need to transfer each Property it contains individually.


Access to the Google User Account you want to move the Property to. This must have full access permissions in the Account which currently contains the Property. If you haven’t already changed the permissions, see How to give another user access to your Google Analytics Account.

Skill Level

Basic knowledge of browsers.


Time needed: 5 minutes.

  1. Log into Google Analytics using the correct Account.

    Go to logged in using the Account you want to transfer the Property to.
    If you’re not already logged in, enter the email or phone number associated with your Google Account you are moving the Property to, click Next, then enter your password and click Next.Google Account Password field and Next button - screenshot

  2. Open the Admin menu.

    At the bottom of the left column, click Admin.Google Analytics Admin button - screenshot

  3. Select the relevant Account.

    In the Your Account Name drop down, select the Account that contains the Property you want to move.Google Analytics Your Account Name drop down - screenshot

  4. Select the relevant Property.

    In the drop down at the top of the Property section, select the Property you want to move.Select Property drop down - screenshot

  5. Click Property Settings.

    Property Settings button - screenshot 2

  6. Click Move property.

    Move property button - screenshot

  7. Complete the Move Property step.

    In the Select a destination account drop down, select the Google Analytics Account that you want to move the Property to.
    Select the relevant permissions option.
    Tick the Confirm changes tick box.
    Click Start move.
    Move Property step - screenshot

  8. Confirm the change.

    If prompted to confirm the change, review the details and click Confirm.Confirm move button - screenshot

More Info

Google’s guide to Move a property: